Mangrove Community Homes needed a brand that reflected the warmth and intentionality behind their work. Not just a housing service, but a genuine support network. Working with the brand strategist, we developed a strategy, brand and full visual identity.

The strategic work gave the name real purpose: mangrove roots as a metaphor for interconnection and mutual support, expressed through a distinctive icon that makes the name meaning immediately visible. The identity leads with big, warm copy and a considered visual language built to connect with both the people they house and the sponsors and partners they rely on.