Two experienced recruiters launching their own practice needed a brand that could immediately separate them from the transactional feel of the industry. Working from a creative direction moodboard and client brief, I led concept through to full execution: logo, visual identity system, brand guidelines, website, and business templates.

The brand was built around a clear idea: hero the human connection over the transaction. Humero is the connection point between the humans on both sides, client and candidate. The identity and design choices reflect the idea of putting the human connection, higher. The result is a refined, energetic identity with a companion quality that signals trust and respect without losing momentum. Launched within two months, giving the founders a strong platform from day one.