Hailo's founder built an app that helps people with disabilities navigate public transport independently. Without a brand strong enough to communicate its scale, investors weren't getting it. Working from initial creative direction, I built out the complete brand. Delivering every asset needed to take the brand to market and make its value impossible to miss.

The brand repositioned Hailo not just as an app developer but as a change activist and technology innovator. This gave the team language and visuals to match the ambition of what they'd built. With a strong clear brand, the product resonated commuters, public transport operators, councils, and potential investors. Hailo has since entered trials with public transport agencies in Victoria.